(CNN Spanish) – Apple will hold its next big event, which is expected to feature the launch of the iPhone 16 and other new features, on Monday, September 9. The theme this time will be “It's Glowtime.”
Although it is a tradition for Apple to hold a conference to present new technologies and innovations in its products, one of the most anticipated announcements is the latest iPhone, which is expected to feature built-in artificial intelligence (AI).
In June, the tech company announced a host of generative AI features for the iPhone at its annual Worldwide Developers Conference, unveiling the first batch of tools powered by “Apple Intelligence” — from personalized Genmoji (Apple’s AI-generated emoji) to a significantly smarter Siri, which can answer questions about your schedule, what’s in your email, and what time your loved one’s flight lands.
Generative AI enables tools to create written work, images, and even audio in response to user input.
Apple is also expected to announce a partnership with ChatGPT creator OpenAI, which faces its own scrutiny and challenges.
Combining Siri with OpenAI’s latest ChatGPT-4o model could allow the assistant to remember a photo taken years ago, provide more specific information, and possibly even learn the user’s preferences and personality over time.
While iPhone 15 Pro Max users will likely be able to access at least some of the AI features, the upcoming iPhone 16 is expected to be the first device designed entirely with AI in mind.
Other new features to be announced relate to devices such as Apple Watch, Airpods, Apple TV 4K, Vision Pro, and new processors, buttons, and features.
The event will be held at the Steve Jobs Theater at Apple Park headquarters in Cupertino, California, and will be streamed online at his official YouTube account.
Below are the schedules by country:
- Miami, USA: 1 pm Eastern Time
- Cupertino, USA: starting at 10am
- Costa Rica, El Salvador, Guatemala, Honduras and Mexico: starting at 11 a.m.
- Colombia, Ecuador and Peru: starting at 12 pm
- Puerto Rico and Santo Domingo: starting at 1 p.m.
- Argentina, Chile, Paraguay and Uruguay: from 2 pm
Ramishah Maruf contributed to this report.
